The New Celebrity Entrepreneurs
New Fame Game: Leveraging Status to Invest in Hot Deals

What Mitt Romney Is Really Worth: An Exclusive Analysis Of His Latest Finances
The presumptive GOP nominee has diversified far past Bain Capital. From hedge funds to his kids' $100 million trust, Forbes reveals the most definitive valuation of the man who would be the richest president ever.

Skechers to Pay $45 Million to Settle Advertising Charges
The Federal Trade Commission announced Wednesday that Skechers USA agreed to pay $40 million to settle charges that it deceived consumers by ?making unfounded claims that Shape-ups would help people lose weight, and strengthen and tone their buttocks, legs and abdominal muscles.?

The Disease of More
By Tom Matlack

Celebrity 100: How We Create The List
The methodology behind the Celebrity 100.

Will Adult Children Have to Pay Mom's Nursing Home Costs?
A Pennsylvania state appeals court has ruled that the adult son of a nursing home resident is responsible for her unpaid $93,000 bill. And the decision has some elder care lawyers wondering if this is just the beginning of a trend.

Celebrity Entrepreneurs on the Rise?
Whereas once upon a time a celebrity lending his or her recognition to further a product was called a sell-out, today getting behind a product and using one’s fame to help it along is called entrepreneurship. And rightly so. The kind of active investment we’re seeing from celebrities like 50 Cent, Ashton Kutcher, Sean Combs and Leonardo DiCaprio is marked by market research, personal engagement in the product and an ownership stake. Sure, a lot of these glitzy moguls-in-the-making have business managers and research teams, but compare their entrepreneurial endeavors to what they could be doing – renting out their likenesses to underwear ads – and you’ve got to admit they are a little bit more engaged.

The Five W's Of Bad Investing Behavior
Investors are prone to making irrational decisions. The simple truth is that what feels good, or what satisfies an immediate impulse, is not always compatible with generating positive, long-term returns.

Daily Wrap: 5/16/2012
The markets were higher this morning, bolstered by some encouraging economic news, but fell back into negative territory later in the day, despite comments made by German Chancellor Angela Merkel saying she wants Greece to stay in the euro zone.

Analyst Moves: BCS, GRPN
Barclays (BCS) was upgraded today by UBS (UBS) from neutral to buy with a price target of $13.85, as the firm believes that the stock is attractive at current price levels.