Socially Responsible Investing or Socially Responsible Investment, often abbreviated to SRI, is an umbrella term for a philosophy of investing by both financial and social criteria. SRI investors seek to align their personal values and financial goals by choosing to invest in companies and organizations displaying values comparable to their own. A recent study indicates that only half the people in the U.S. have heard of SRI. Of those, some 98% think of it only as screening (avoiding companies by selling their shares). But SRI has three levels, of which Screening is just the starting point. The other levels are Community Investing and Shareholder Activism, both of which have far more beneficial impacts because they seek to engage and transform a situation rather than ignore it and hope it goes away.